Aug 30
![thedailywhat:
Marketing Campaign of the Day: Ad agency Crispin Porter + Bogusky were recently hired by Big Carrot to update the packaging of baby carrots with an eye toward appealing to the junk food generation.
The $25 million campaign is set to include such innovations as: Doritos-like package designs; carrot vending machines; seasonal tie-ins (e.g., Halloween “scarrots”); and even an iPhone app “powered by the sound of folks munching carrots in real time.”
Frito-Lay, for their part, say they are “happy to serve as an inspiration.” “We know people don’t eat enough fruits and vegetables,” spokesperson Chris Kuechenmeister was quoted as saying. “We applaud any effort to provide consumers with a wider range of snacking options.”
[usatoday.]](http://28.media.tumblr.com/tumblr_l7z41hspld1qzpwi0o1_500.jpg)
Marketing Campaign of the Day: Ad agency Crispin Porter + Bogusky were recently hired by Big Carrot to update the packaging of baby carrots with an eye toward appealing to the junk food generation.
The $25 million campaign is set to include such innovations as: Doritos-like package designs; carrot vending machines; seasonal tie-ins (e.g., Halloween “scarrots”); and even an iPhone app “powered by the sound of folks munching carrots in real time.”
Frito-Lay, for their part, say they are “happy to serve as an inspiration.” “We know people don’t eat enough fruits and vegetables,” spokesperson Chris Kuechenmeister was quoted as saying. “We applaud any effort to provide consumers with a wider range of snacking options.”
[usatoday.]
